Vintage ski posters

Time to read: 2 minutes

A collection of classic ski and snow posters goes under the hammer in New York next month with some expecting to net thousands of pounds alone.

The posters span resorts across several countries, from Eastern Europe to Canada and the US, with many of the most popular Swiss and French resorts in between, some examples dating back more than a hundred years.

The posters form part of a much larger Vintage Posters auction at Swann Galleries, where prices for individual lots are estimated at up to £45,000 ($60,000)

vintage ski posters

Possibly designed to attract American skiers to Alpine slopes, this dramatic off-piste view is signed by an unknown designer, but would grace the wall of any chalet or Manhattan apartment.

 

vintage ski posters

Regarded as the creator of the Austrian poster, Paul Kirnig and had already been producing graphic designs for commercial purposes for at least a decade by the time he came up with this dynamic vision for the Austrian Tourist Board around 1930.

 

vintage ski posters

The 1928 design Vers le Mont-Blanc, by Georges Dorival, is one of the great classics of the ski poster genre, This is one of three images (morning) of the same view at different times of the day – morning, afternoon and night.

 

vintage ski posters

Chamonix-Mont Blanc, the 1927 ski poster design by ‘Alo’ (Charles Hallo/1884-1969), depicts an early view of ski jumping with a particularly appealing colour palette.

 

vintage ski posters

This poster, designed to entice wealthy Nice residents to the delights of Beuil in the Alpes Maritime, dates to 1935 and is by the Parisian artist
Jean-Gabriel Domergue (1889-1962). Unusually for the time, it promotes air travel as a means to complete the journey.

 

vintage ski posters

Jungfrau Bahn / Berneroberland, Schweiz. 1919. By Emil Cardinaux (1877-1936), one of the most sought-after poster designers.

 

Beatenberg Niederhorn. 1945. By Martin Peikert (1901-1975)

Beatenberg Niederhorn. 1945. By Martin Peikert (1901-1975)

Travel At Reduced Rates To Your Favorite Winter Resort In Pullman. Circa 1935. By William Welsh (1899-1984).

Travel At Reduced Rates To Your Favorite Winter Resort In Pullman. Circa 1935. By William Welsh (1899-1984).

All images courtesy of Swann Galleries…

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