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Let My People Go Surfing: The Education of a Reluctant Businessman

£16.99 £14.99

A quiet environmentalist, climber and surfer had a different idea about business and so what started on the rock faces of Yellowstone Park evolved into the billion dollar eco-driven Patagonia.

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Time to read: 1 minute

The House says:

A quiet environmentalist, climber and surfer had a different idea about business and so what started on the rock faces of Yellowstone Park evolved into the billion dollar eco-driven Patagonia.

Chouinard felt there was a different way, a kinder way, a more people and environmentally centric way of running in modern business and Let my people go surfing is part history and part manifesto. Anyone considering starting an apparel, or any other type of company in the modern adventure field, needs to start here.
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Book description:

In his long-awaited memoir, Yvon Chouinard – legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. – shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport’s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

  • Format: Paperback
  • Pages: 272
  • Publisher: Penguin Putnam Inc
  • ISBN: 9780143109679
  • Published: 29 Sep 2016

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